Analytics is the collection, analysis, and reporting of metrics related to published stories. As an author, adding analytics tracking to a story will give you insight into your audience and how they engage with your content.
Demographic metrics such as location and language preferences can inform decisions about how you tell your story and what key points to highlight to make sure your story has the greatest impact. In addition, you will have access to other metrics, such as how many people saw your story, how long they stayed on the page, and what kind of devices they used. These insights can be gained by adding a Google Analytics ID to your stories.
Note:
Adding analytics to a story is only available to authors with organizational accounts on ArcGIS Online. For more information about account options, see Licensing.
Use the following steps to add analytics to a story:
- Get a Google Analytics ID. For more information about creating a property in Google Analytics and finding your Google Analytics ID, see Set up the Analytics tag in the Google Analytics help.
- In the story builder, click the menu button
. - Click Story settings to open the Story settings menu.
- Add the Google Analytics ID in the Analytics (beta) field and click Save.
The Google Analytics ID is added to the story. Google Analytics will record metrics for published stories that can be accessed on the Google Analytics website.